Through the search of various data platforms, it can be seen that there are three major changes in the consumption pattern of consumers in beauty and skin care products this year: consumer demand is more segmented, demand is more diversified, and the pursuit of products with strong targeting and clear efficacy; Consumers make more rational decisions and pursue the optimal solution of price and demand; Online shopping has become the mainstream, not only convenient and fast, but also enjoy a variety of preferential activities. In the face of changes in consumer trends in the market, as well as competitive pressure in the industry, what are the new trends in 2024?
1, God shape is beautiful, the inner spirit and the outer face are related. At present, consumers pay more attention to physical and mental health, improving emotional value is crucial in personal care, and effectively relieving stress, anxiety and other emotions can have a positive impact on the appearance of skin and hair, thereby improving the overall health of the body and mind.
2, consumers make more rational decisions, and pursue the optimal solution of price and demand. With the improvement of consumers' awareness of beauty, as well as the impact of the economic environment, the young generation is no longer blindly pursuing big names, and the rationalization of consumption is more and more obvious. Cost performance is more reflected in the efficacy of the product, the emerging "exquisite simplicity" is to emphasize the quality of ingredients, product efficacy.
3, efficacy upward, the second half of the effective skin care competition hot brands are urgent need to find a new power point. In addition to focusing on efficacy research, many brands continue to expand to the field of "medical beauty". By combining with efficacy skin care products, it can achieve the purpose of increasing efficiency, promoting "repair" and maintaining curative effect. From the market point of view, light medical beauty is still aimed at the most popular anti-aging areas. The development of skin care products related to light medical beauty may become one of the breakthroughs for the brand to exert its strength.
4. The concept of sustainable development has become the core principle of business strategy of more and more brands. The global sustainable development momentum is significant, and the market capacity is also rapidly increasing. The younger generation of consumers have greater expectations for products that are biodegradable, recyclable and environmentally sound.
As a result, we see a new trend of "new age minimalism" and "efficiency up", which is also a new challenge for brands when consumers' consumption habits change. As an upstream raw material enterprise, we must firmly focus on science and technology and innovation, improve product efficacy through the transformation of results, and escort major brands.
Anhui Newman Fine Chemicals Co., ltd. is the top leading manufacturer of carbomers and acrylates copolymer, Carbomer, and Acrylates/C10-30 Alkyl Acrylate Crosspolymer have been listed in the List of Used Cosmetic Raw Materials (2021 edition). They are widely used in pharmaceuticals, personal care products and other industrial fields as water-soluble rheological modifiers and pharmaceutical excipients.
Newman cosmetics grade carbomer include traditional carbomer such as carbomer 960,970 ,10, 30 etc., Also improved carbomer with INCI name Acrylates/C10-30 Alkyl Acrylate Cross polymer, such as NM-Carbomer 1342, 1382, 20,21,,2020, etc. they are hydrophobically modified cross-linked acrylate copolymer, delivering excellent thickening efficiency at a broad pH range which makes them a good choice for wide applications.
Newman pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 970G, and carbomer copolymer, carbomer interpolymer such as NM-Carbomer 2020NF/2020G, 1382G and 10G/10NF series types. In addition, Anhui Newman's pharmaceutical grade to meet USP43 and EP10 pharmaceutical grade PVP K30, K90, and PVP/VA 64,73 series products, are also favored by many domestic and foreign partners.